Pricing that runs itself

Connect your store and let cost-based strategies optimize every price automatically while you focus on growing.

No credit card required. 30-day free trial.
Setup

Up and running in minutes

Install the app from BigCommerce, approve the connection, and repricing starts. The whole process takes less than two minutes.

01

Install from BigCommerce

Find Itemcore.app in the BigCommerce App Marketplace and click Install. You approve the permissions and the connection is ready.

02

Your account links automatically

Once installed, your store connects to your Itemcore.app account. No API keys to copy or credentials to manage.

03

Your products appear instantly

Your entire catalog syncs in the background. Every product, variant, price, cost, and inventory level shows up in your dashboard.

04

Pick a strategy and go

Choose ROI, Profit Margin, or Fixed Profit per product. Set your costs and activate. The engine takes it from here.

Itemcore.app/app/products

Search

Columns

Filter

Density

SKU

Product Title

Channel

Region

Price

Cost

Strategy

Repricing

BC-2001

Stainless Steel French Press 34oz - Brus...

BigCommerce

urban-kitchen

USD$14.99

USD$18.40

Margin Target

Working

BC-2002

Cast Iron Skillet 12-Inch Pre-Seasoned...

BigCommerce

urban-kitchen

USD$12.99

USD$14.80

Margin Target

Working

BC-2003

Bamboo Cutting Board Set 3-Piece...

BigCommerce

urban-kitchen

USD$14.99

USD$11.60

Markup

Working

BC-2004

Ceramic Pour-Over Coffee Dripper - Whit...

BigCommerce

urban-kitchen

USD$19.99

USD$1.80

Margin Target

Working

BC-2005

Professional Chef Knife 8-Inch German St...

BigCommerce

urban-kitchen

USD$19.00

USD$11.40

Margin Target

Working

BC-2006

Glass Storage Container Set 10-Piece...

BigCommerce

urban-kitchen

USD$14.99

USD$15.20

Markup

Working

BC-2007

Copper Moscow Mule Mugs Set of 4...

BigCommerce

urban-kitchen

USD$19.99

USD$13.60

Margin Target

Working

BC-2008

Electric Burr Coffee Grinder - Matte Bla...

BigCommerce

urban-kitchen

USD$19.00

USD$17.80

Fixed Price

Working

BC-2009

Silicone Utensil Set 12-Piece - Sage...

BigCommerce

urban-kitchen

USD$14.99

USD$1.40

Margin Target

Working

BC-2010

Double-Wall Insulated Wine Tumbler 2P...

BigCommerce

urban-kitchen

USD$14.99

USD$12.20

Markup

Working

BC-2011

Digital Kitchen Scale Precision 0.1g...

BigCommerce

urban-kitchen

USD$19.99

USD$10.40

Margin Target

Paused

BC-2012

Linen Table Napkins Set of 6 - Natural...

BigCommerce

urban-kitchen

USD$12.99

USD$11.20

Markup

Working

BC-2013

Stoneware Mixing Bowl Set 3-Piece...

BigCommerce

urban-kitchen

USD$19.99

USD$17.00

Margin Target

Working

BC-2014

Acacia Wood Serving Tray - Large...

BigCommerce

urban-kitchen

USD$19.99

USD$11.20

Margin Target

Working

BC-2015

Hand-Blown Crystal Wine Glasses Set...

BigCommerce

urban-kitchen

USD$14.99

USD$16.40

Fixed Price

Working

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Strategies

Three ways to price your products

You own the store, so there's no competition to beat. Every strategy starts from your cost and calculates the right price automatically.

01

ROI (Return on Investment)

Profit as a percentage of your cost. Set your target return and the engine calculates the selling price. Price = Cost × (1 + ROI%).

02

Profit Margin

Profit as a percentage of the selling price. The engine works backward from your target margin to find the right price. Price = Cost ÷ (1 - Margin%).

03

Fixed Profit

A fixed dollar amount added on top of your cost. Price = Cost + Profit. Simple, predictable earnings per unit regardless of the selling price.

Itemcore.app — Pricing Strategy

Pricing Strategy

ROI

Recommended

Profit Margin

Fixed Profit

Stainless Steel French Press 34oz

BC-2001

Brushed / 34oz

Cost: USD$18.40

Unit Cost

USD$18.40

Your Price

USD$30.36

Moderate Margin (39.4%)

What happens

USD$18.40 cost + 65% ROI = USD$30.36 selling price. Margin: 39.4%.

Target ROI

%

Margins

Your cost, your margins, your control

Set your unit cost per product and the engine handles the rest. Every pricing decision is grounded in real cost data so your margins stay where you want them.

Cost-based pricing

Set your unit cost per product and the engine calculates the right selling price from your target margin.

Price floor protection

Set minimum prices per variant and the engine will never price below your floor no matter what.

Margin visibility

See your cost, selling price, and actual margin on every product across your entire catalog in real time.

Itemcore.app — Margin Analysis

Products

Stainless Steel French Press 34oz

BC-2001

67%

Professional Chef Knife 8-Inch

BC-2005

65%

Bamboo Cutting Board Set 3-Piece

BC-2003

67%

Hand-Blown Crystal Wine Glasses Set

BC-2015

65%
BigCommerce API

Cost set per product

Margin Breakdown

Cost 33%

Margin 67%

Cost

USD$18.40

Price

USD$54.99

Margin

USD$36.59

Strategy

Profit Margin 67%

Min Price

USD$36.80

Above Floor

Summary

This product earns USD$36.59 per unit (66.5% margin) with the Profit Margin 67% strategy applied. Min price is set to USD$36.80 to protect your floor.

BigCommerce-specific

Built for how BigCommerce actually works

Variant-level control, competitor URL tracking, and native Price Lists support so your pricing runs exactly the way your store needs it to.

Variant-level pricing

Each variant gets its own strategy, price floor, and cost so every size and color is priced independently.

Compare price support

Sale prices managed alongside your selling price so customers always see the original value.

Competitor URL tracking

Add competitor product URLs and the engine tracks their prices to use as reference points for your strategy.

Bulk actions

Apply a strategy, set price floors, or update costs across hundreds of products in a single operation.

Automatic price updates

When a strategy calculates a new price the update goes straight to BigCommerce via Price Lists.

Price change history

Full audit trail for every price change including what triggered it and how it affected your margin.

Multi-Storefront

Every storefront gets its own pricing strategy

You define your storefronts in BigCommerce. We pick them up and reprice each one independently so every audience gets the right price.

01

Connect your store

Install the app from BigCommerce and your storefronts are detected automatically with their currency and pricing already in place.

02

Each storefront syncs independently

Every storefront gets its own catalog, pricing, and strategy. Changes to one do not affect the others.

03

Set a strategy and let prices update on their own

Choose a different pricing strategy for each storefront and the engine pushes the right price to each one automatically.

At a glance

Everything your store gets out of the box

3 strategies

ROI, Profit Margin, and Fixed Profit so you can pick the right approach for every product.

< 2 min setup

Install from BigCommerce, approve, and repricing starts right away.

Auto sync

Products, costs, and inventory import on their own so you never update anything manually.

Compare price

Sale pricing managed alongside your selling price to show customers the original value.

MAP + MSRP

Set price boundaries so the engine never goes below your MAP or above your MSRP.

24/7 repricing

Prices recalculate and push to BigCommerce automatically so your margins always stay on target.

FAQ

BigCommerce integration questions, answered

Less than two minutes. Install from the BigCommerce App Marketplace, approve the permissions, and your catalog starts syncing right away. Once you pick a strategy and set your costs, repricing kicks in automatically.

None. Install the app from BigCommerce, approve the permissions, and you're connected. No API keys, no developer accounts, no code.

Three cost-based strategies: ROI (profit as a percentage of your cost), Profit Margin (profit as a percentage of the selling price), and Fixed Profit (a fixed dollar amount on top of your cost). Each product can use a different strategy. You can also price based on competitor URLs.

Add a URL for any competitor product page and the engine will track that price over time. You can use it as a reference point in your strategy to beat, match, or stay above their price.

Yes. You can override any strategy with a manual price when you need full control. MAP and MSRP limits ensure the engine never prices outside your boundaries.

Products, costs, and inventory sync automatically on a regular schedule. When something changes the engine recalculates and pushes the updated price to BigCommerce without any action on your end.

Yes. Every storefront on your BigCommerce store is detected automatically. Each one gets its own pricing and strategy so you can reprice independently for every audience.

Yes. You can pause repricing per product, per storefront, or for an entire account and resume at any time with everything intact. Removing the connection is permanent and deletes all listings, price history, and sales data associated with that account.

Put your pricing on autopilot

Connect your store, pick a strategy, and let repricing run. It takes less than two minutes.

Start for freeNo credit card required. 30-day free trial.